Are You Grustlin’?

Recently (at Ungeeked, of course) I had the opportunity to hear Hajj Flemings speak. He introduced me to a new term: grustle. Your grustle is the combination of your grind (your job that makes a living) and your hustle (your passion, which you may or may not be monetizing). Over the last year I’ve come to realize that most professionals I know and admire have a side hustle, whether that’s consulting, blogging for pay, speaking, or selling something they make for a hobby.

What about working an additional 10-30 hours a week on top of your day job is intriguing? A few things I find attractive are: independence, flexibility, specialization, national/international opportunities, and the ability to feed my creative spirit.  I have to admit, it’s also the allure that if I live for a year (or more) as others won’t, I can live for a lifetime as others can’t.

What saddens me is when someone spends 40+ hours a week working a job they hate, then come home and spend extra time on their “hustle” doing what they love.  I think to truly be grustlin’, you need to find a way to make both your grind and your hustle support your passion and interests.  This is what I’m working towards.  My grind is the daily execution of an essential function of both higher education and business, in a single environment. My hustle is exploring the research and theory behind a niche in that industry function, and teaching others how to apply it on their campus.  I think they meld perfectly to form a well-rounded grustle.

So, are you grustlin’? If so, what do you enjoy about it? Would you recommend the practice to others? If you’re not, why? Have you thought about it? Please share your thoughts in the comments.

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10 Comments on “Are You Grustlin’?

  1. I love this post, Liz! While I would love to say that I am grustlin’, I’m not sure what that means for me yet. My day job is fulfilling, but I have other interests I would like to pursue. Summer should be a nice time to slow the day gig and explore what’s in store for my untapped entrepreneurial spirit.

  2. everyday i’m grustlin.

    The stuff I do during the day gives me a strong base to build on for the stuff I want to do on the side. When I’ve done enough of the side stuff that I do enjoy, I have enough experience to turn that into either something I can do for a living, or something that’s at least more like what I did on the side. I can’t where I’d be today if hadn’t accelerated my career by doing that.

  3. I like it. “Every day I’m grustlin’.”
    My hustle tends to change but it has been constant over the past 16 months with an effort to get into shape and conquer some big goals. Also, I am preparing for a cross country trip and actually chronicling it through posterous. This is mainly new to me and it is nice to commit. However, as far as how my hustle relates to my grind, that is changing because my grind is changing. Whenever you mentioned this idea from Ungeeked, I felt it was a great thought. I hope to hone my grustle as my life changes in the coming months.

  4. Ok Liz! I’m in…”Everyday I’m grustlin’ ” too!
    I have always told my friends and family that K-12 education leadership is the best gig out there. You get to make a difference for children, families, and staff and you still get a “Spring Break.” How great is that? Although I work all year I am blessed to ballance the 180 day grind with rest. It is the perfect ballance. Thanks for asking!

  5. Liz, Hajj Flemings is not the one responsible for the word/term/phrase “Grustle”, “Grustler” or “Grustlin”. An independent artist by the name of Kukoo da baga bonez released his independent album titled “Da GRUSTLER” in 2007. All of this is documented and can be proven. I just recently found out that Hajj Flemings was marketing and branding himself as being the creator of the word “Grustle” but that is false on so many levels. I always knew that the word would catch on and be accepted but for a brand specialist to claim how important it is to brand yourself and work hard to climb the ladder would personally take what a core, Independent Hip Hop artist/Entrepreneur started as his movement and make it his own without crediting the original source. If you would like to know more then feel free to drop me an email.


  6. I never deleted your comment – if you haven’t commented on my blog before, my approval is required. I’m on vacation and not approving comments very often.

    I never claimed that Haj was responsible for going the term “grustle,” he just happens to be the first person I ever heard use the word.

    • Liz, First and foremost Merry Christmas.

      My apologies for assuming without knowing entirely how your blog system works. In regards to the term “Grustlin” I am not accusing you of saying he did invent the word but pointing out that he did not with the proof to back it up. It just reads like he was/is responsible for the term and that is clearly false. I understand totally that you had no idea because there was/is someone else I had to point that out to on their blog a week before I did with you. My whole thing is that, as brand strategists and marketing researchers, it is important to know exactly where everything originated from so things like this would not happen.

      I would find it hard to take any kind of advice from someone who would take a term or anything for that matter from another individual without giving the proper and appropriate credit for the originators work and contributions. Especially considering that the advice being given is about self branding and how to move up in the corporate world by “Grustlin”. Hajj basically took someone else “Grind & Hustle”, applied it to his lectures and ran with it without acknowledging the source from where he got it from. That is clearly false advertisement in my book. Just so know. I wrote Hajj about it via email over a week ago and still haven’t heard back from him. Appreciate your reply and wishing you a happy and successful 2012.

      Kukoo da baga bonez

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