ACPA 2016 Genius Lab: Introduction to Social Media Monitoring

Today I had the pleasure of presenting an ACPA Genius Lab—a 15 minute presentation meant to provide a quick introduction on a technology topic for attendees. I gave an overview of social media monitoring: what it is, why to use it, how it works, and what tools you might use.

Since this was a student affairs audience, I wasn’t surprised that the follow-up questions I received were specific to monitoring anonymous sites like Yik Yak. Sorry folks—Yik Yak doesn’t provide a public API, so you’re not able to use social media monitoring tools to find conversations there; it’s old-fashioned reading, combing through every post.

Here are my slides from the presentation. If you’re interested in implementing social media monitoring, my tips to choose social media monitoring software might help you.

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