ACPA 2016 Genius Lab: Introduction to Social Media Monitoring
Posted on March 8, 2016
Today I had the pleasure of presenting an ACPA Genius Lab—a 15 minute presentation meant to provide a quick introduction on a technology topic for attendees. I gave an overview of social media monitoring: what it is, why to use it, how it works, and what tools you might use.
Since this was a student affairs audience, I wasn’t surprised that the follow-up questions I received were specific to monitoring anonymous sites like Yik Yak. Sorry folks—Yik Yak doesn’t provide a public API, so you’re not able to use social media monitoring tools to find conversations there; it’s old-fashioned reading, combing through every post.