Dr. Liz Gross is a higher education marketing and communications scholar, practitioner, speaker, author and instructor, with expertise in social media. Her professional super powers include designing and analyzing market research, applying social media strategy to multiple areas of the business, explaining difficult concepts in simple language, and using social listening to develop consumer insights and assist with reputation management.
Liz is the Market Insights Manager for the loan-servicing affiliate of Great Lakes Higher Education Corporation. She was responsible for launching the company’s social media presence, and now oversees and internal market research and measurement agency for the company. Prior to joining Great Lakes, she was the Director of Marketing and Communications at the University of Wisconsin-Waukesha and Program Outreach Coordinator in University Housing at the University of Wisconsin-Milwaukee.
She has spoken about social media and higher education at South by Southwest EDU, South by Southwest Interactive, the American Marketing Association Symposium for the Marketing of Higher Education, the CASE Social Media and Community Conference, and the Carnegie Conference. Her writing has appeared in New Directions in Student Services, the DMA Analytics Journal, ACUHO-I Talking Stick, CASE Currents and her eBook, How to Manage Social Media in Higher Education.
Liz received her Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University. Her dissertation research examined the relationship of communication method and the frequency and content of college student interactions with faculty and was awarded the Leo and Margaret Goodman-Malamuth Outstanding Dissertation Award from the American Association of University Administrators. Liz holds a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point and a master’s degree in educational policy and leadership from Marquette University.
The views expressed on this website or any social media profiles are my own and not those of my employer, nor of any person or organization affiliated or doing business with my employer.