Liz Gross: Data-Driven Marketer, Social Media Strategist, Higher Education Researcher

Liz Gross Headshot SmallDr. Liz Gross is a Social Media and Market Research Strategist for a federal student loan servicer. She was responsible for launching the company’s social media presence, and now manages the social media program in addition to all measurement of the company’s cross-channel marketing and communication. Liz also is a member of the Higher Ed Experts faculty, where she developed and teaches Social Media Measurement for Higher Ed, an online certificate course for higher education professionals. Prior to her current position, she was the Director of Marketing and Communications at the University of Wisconsin-Waukesha and Program Outreach Coordinator in University Housing at the University of Wisconsin-Milwaukee.

She has spoken about social media and higher education at South by Southwest EDU, South by Southwest Interactive, the American Marketing Association Symposium for the Marketing of Higher Education, the CASE Social Media and Community Conference, and the National Association of Student Financial Aid Administrators. Her writing has appeared in the DMA Analytics Journal, ACUHO-I Talking Stick and CASE Currents and her recently published eBook, How to Manage Social Media in Higher Education.

Liz received her Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University. Her dissertation research examined the relationship of communication method and the frequency and content of college student interactions with faculty and was awarded the Leo and Margaret Goodman-Malamuth Outstanding Dissertation Award from the American Association of University Administrators. Liz holds a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point and a master’s degree in educational policy and leadership from Marquette University.

View a list of speaking engagements, publications, press mentions, read her blog, or contact Liz.

The views expressed on this website or any social media profiles are my own and not those of my employer, nor of any person or organization affiliated or doing business with my employer.